Things worth saying
out loud.
Essays on design practice, the creative industry, working across cultures, and what eighteen years of doing this has actually taught me. Infrequent but intentional.
Designing after AI: what actually changes
Generative tools haven't replaced designers. They've raised the floor and lowered the barrier to mediocrity at the same time. Here's how I've been thinking about the shift.
The quiet case for the generalist
Everyone told me to specialise. Eighteen years later, the ability to think across disciplines has been the most useful thing I have. On why breadth is a strategy, not a compromise.
Why print still matters in a digital world
Print teaches constraints. It teaches finish and texture and the weight of a decision once it's on paper. Every digital designer who has spent time in print is better for it.
UX writing is the most underrated design skill
The words in your interface are the interface. After years of writing copy alongside building UI, I'm convinced most products fail at language before they fail at anything else.
Being a creative across cultures
Working across the Philippines, Brunei, and the Middle East taught me something no design school can: that visual language is not universal, and pretending it is is a form of arrogance.
Want to talk about any of this?
Writing is just thinking on paper. Happy to continue the conversation.