Services

Senior creative work,
without the overhead.

Whether you need end-to-end creative direction or a specialist brought in for a specific problem, I work with teams and founders at every stage. The engagement model flexes around what you actually need.

Brand Identity & Systems

From naming and verbal identity through to logo, colour, type, and the full system of applications. I build brands that work at every scale and transfer ownership so your team can run with them.

  • Logo & mark design
  • Visual identity system
  • Brand guidelines
  • Application design

Art Direction

Creative leadership for campaigns, shoots, and content. I translate strategy into a visual world, then oversee execution to make sure the final work actually delivers on the idea.

  • Campaign concepting
  • Photography art direction
  • Integrated campaign rollout
  • Creative QA

UX Design & Strategy

User experience that connects business logic with human behaviour. I work across discovery, wireframing, prototyping, and handoff — often bridging the gap between design and technical teams.

  • UX research & discovery
  • Information architecture
  • Wireframing & prototyping
  • Design systems

Web Design & Development

Design-led websites built on Webflow, WordPress, or code-forward stacks. I understand both the visual and the technical side — responsive, SEO-aware, and built to perform.

  • Webflow & WordPress
  • Landing pages
  • SEO-informed design
  • Analytics & performance

Print & Editorial Design

Annual reports, publications, packaging, and luxury print. Eighteen years means I know what actually works in print, not just on screen — from concept through press check.

  • Annual reports & publications
  • Packaging design
  • Campaign print
  • Pre-press production

AI-Assisted Creative Workflows

Integrating AI tools into design and content workflows to accelerate production without sacrificing quality. I help teams adopt these tools intelligently — knowing when to use them and when not to.

  • AI image generation
  • Prompt engineering
  • Workflow design
  • Tool selection & adoption

How I work

Full process

01

Listen before looking

Good creative work starts with understanding the problem, not rushing to solve it. I spend time listening to the brief, asking the uncomfortable questions, and making sure we agree on what success actually looks like.

02

Research & context

I dig into the category, the audience, the competitors, and the cultural context. Work that ignores its environment is work that disappears into it.

03

Concepts before craft

Before touching software, I work in words and rough sketches. The idea has to be strong enough to survive being described out loud. If it does, execution follows naturally.

04

Iterate with honesty

Feedback loops should be honest, not diplomatic. I present work with context, explain my reasoning, and make space for pushback. The best outcomes come from genuine dialogue.

Engagement types

Project-based

Defined scope, timeline, and deliverables. Best for brand identity, campaigns, UX sprints, or specific creative outputs.

Retainer

Ongoing creative partnership. A set number of days per month with fast-turnaround availability for a consistent external creative resource.

Embedded

Joining an in-house team for a defined period. Useful for companies scaling their creative function or heading into a high-output phase.

Advisory

Creative direction and strategic input without day-to-day execution. Useful for founders building a brand or leaders managing a design team.

Not sure which fits?

Tell me about the problem. We'll figure out the best way to work together.

Start the conversation