Skills & Tools

Multi-skilled by design,
not by accident.

Breadth is a deliberate strategy. Eighteen years of working across disciplines, industries, and cultures has produced a toolbox that is genuinely wide, and deep where it counts.

Design Disciplines

  • Brand Identity & Visual Systems
  • Art Direction
  • UX Design & Product Strategy
  • UI Design
  • Editorial & Print Design
  • Packaging Design
  • Digital Marketing Design
  • Campaign & Advertising Design
  • Environmental & Wayfinding Design
  • Web Design (Webflow / WordPress)

UX & Product

  • User Research & Discovery
  • Information Architecture
  • Wireframing & Prototyping
  • Design Systems (Atomic Design)
  • Usability Testing
  • Stakeholder Workshops
  • Agile / Sprint Collaboration
  • Design Documentation & Specs

Creative & Strategy

  • Creative Direction
  • Brand Voice Strategy
  • Content Strategy
  • SEO-informed Design
  • Social Media Creative
  • Marketing Communications
  • Corporate Branding

Design Tools

  • Adobe Creative Suite
  • Figma
  • Webflow / WordPress / CMS
  • Canva
  • Notion
  • Microsoft Office Suite

Tech & AI Tools

  • OpenAI / ChatGPT
  • Anthropic Claude / Claude Code
  • Midjourney / AI Image Generation
  • Adobe Firefly
  • Basic HTML / CSS
  • VS Code
  • Supabase / Vercel / Netlify
  • GitHub
  • Google Analytics & Search Console
  • Google Ads / Meta Business Suite

Languages

  • English — Fluent
  • Filipino / Tagalog — Native
  • Conversational Malay

Career history

View work
Mar 2024 — Present
Dubai, UAE

Lead Designer

Lunar Rails (OTC Services DMCC)

Lead design across brand, web, product interfaces, marketing visuals, and digital communications for a global fintech environment. Partnering with leadership, engineers, and business stakeholders to build visual systems, responsive websites, landing pages, campaign assets, and corporate communication materials.

Brand DesignProduct UIWeb DesignAI WorkflowsFintech
Feb 2023 — Mar 2024
Remote — Middle East & Asia

Product Design Consultant

Abuzz Technology

Designed and delivered user-centred digital directory and wayfinding solutions for commercial, retail, mixed-use, and public environments. Requirements gathering through developer-ready specs, component libraries, and implementation guidelines.

UX DesignWayfindingKiosk UIDesign Systems
Mar 2021 — Feb 2023
Remote — UK

Product Design Consultant

Node4 Ltd (UK)

Lead Product Designer for Nexus, an enterprise cloud management platform. Built a scalable design system on Atomic Design principles, conducted discovery workshops, and drove UX across complex B2B software modules through the full SDLC.

Product DesignDesign SystemsB2B SaaSEnterprise UX
Jul 2019 — Mar 2021
Dubai, UAE

Product Designer

Property Finder LLC

Designed digital products, B2B CRM systems, mobile applications, inspection tools, and lead management platforms for one of the Middle East's largest real estate technology companies.

Product DesignMobile UXCRMReal Estate Tech
Sep 2017 — Jan 2019
Dubai, UAE

UX Designer

Nearbuy Group LLC

Designed digital directory and wayfinding solutions for major shopping destinations across the UAE, including Dubai Mall, Mall of the Emirates, and City Centre Malls. End-to-end UX from information architecture through touchscreen implementation.

UX DesignKiosk UIWayfindingRetail
Full CV / resume available on request.
Request CV

Let's put these to work.

Currently in a full-time role. Open to select freelance projects and the right next opportunity.

Start a conversation